Ripping up the rulebook: What traditional sports can learn from new formats
New sports formats aren’t just drawing crowds, they’re changing the game. What can legacy rightsholders learn from them?
Maggi Broadbent
3 posts
Author since 2025
The future of sports media: How to adapt and grow
With the rise of streaming networks, the fragmentation of media, and the option to go D2C, what options should rightsholders turn to when it comes to growing and monetising their game?
The influence of individuals: How athletes drive fan engagement
Athletes aren’t just players—they’re content creators, community builders, and the new powerhouses of sports fandom.