
Building what's next: Ideas, insights, and strategies for shaping the future of business, technology, and innovation.
We share what we're learning as we build. From product strategy to emerging tech, we explore ideas, tools, and thinking from the frontlines of innovation. Expect honest takes, useful frameworks, and the occasional strong opinion.

AI, D2C advice and the forthcoming comparison site war with brokers in the UK insurance market

Trust, talent, and the athlete-led playbook: Contested’s vision for a smarter, more human future of marketing

The future of sports media: How to adapt and grow

The influence of individuals: How athletes drive fan engagement
Ripping up the rulebook: What traditional sports can learn from new formats
New sports formats aren’t just drawing crowds, they’re changing the game. What can legacy rightsholders learn from them?
Selling the transformation: People don’t buy products, they buy possibility
When you're trying to convince someone to take action, it's not enough to tell them what your product does. You need to show them what it means for them.

How AI is revolutionising agent training and mentorship
AI is a game-changer for agent training, offering real-time guidance and support to help new agents ramp up faster and improve compliance while enabling experienced agents to sharpen their skills.
AI and compliance in the insurance industry: Audit-ready in the age of automation
Compliance is a fundamental part of health insurance, and AI systems need to be designed with auditability and traceability from day one.

How to make AI work for your insurance company by rethinking customer service workflows
To truly make AI work in health insurance contact centers, you need to adapt your workflows to support the technology, not force AI to work around outdated processes.
