Thinking like a beginner: The hidden advantage of not being an expert
Not knowing can be a superpower. Thinking like a beginner frees you from assumptions, letting you ask the questions experts overlook and spot opportunities others miss.
Creative, Copy & Content
7 posts
Author since 2025
The art of killing your own ideas (and why it’s healthy)
Persistence is important, but so is knowing when to let go. Killing weak ideas frees energy and focus for the ones that really work.
Clarity beats cleverness: How simple messaging wins in the age of noise
In a world of AI-generated noise and shrinking attention spans, clever words fade fast. Clear words are the ones people remember.
Working on something vague? Write first, clarify later
Writing doesn’t just explain ideas, it helps form them. If you’re stuck or unclear, start writing anyway. Clarity will follow.
Selling the transformation: People don’t buy products, they buy possibility
When you're trying to convince someone to take action, it's not enough to tell them what your product does. You need to show them what it means for them.
Building for the future: How storytelling helps people understand what doesn’t exist yet
When you’re building something new, logic alone won’t get you buy-in. Storytelling helps people see, and believe in, the future you’re creating.