
Building what's next: Ideas, insights, and strategies for shaping the future of business, technology, and innovation.
We share what we're learning as we build. From product strategy to emerging tech, we explore ideas, tools, and thinking from the frontlines of innovation. Expect honest takes, useful frameworks, and the occasional strong opinion.

Ripping up the rulebook: What traditional sports can learn from new formats

Trust, talent, and the athlete-led playbook: Contested’s vision for a smarter, more human future of marketing

The future of sports media: How to adapt and grow

The influence of individuals: How athletes drive fan engagement
AI, D2C advice and the forthcoming comparison site war with brokers in the UK insurance market
AI is revolutionising the UK insurance industry, and consumer advice could be its next big beneficiary.
No data? No problem: A scrappy guide to in-house data generation with AI
How our team created a custom AI training dataset using only our stand-ups, everyday tools, and zero budget.
AI, empathy, and the art of customer service: Why robots still need a human touch
AI is transforming customer service, but without thoughtful design and human empathy, it risks making things worse, not better.
Why creative thinking is the most important skill in the age of AI
Creativity is not just for designers—it’s the most in-demand skill across industries. But are we prepared to meet that demand? Here’s why creative thinking is essential, and how to start building it.


The future of sports media: How to adapt and grow
With the rise of streaming networks, the fragmentation of media, and the option to go D2C, what options should rightsholders turn to when it comes to growing and monetising their game?
Designing fair systems: Responsible AI in health insurance
Unchecked algorithms could deepen healthcare disparities. Here’s how insurers can act now, and stay ahead of regulation.