Selling the transformation: People don’t buy products, they buy possibility
When you're trying to convince someone to take action, it's not enough to tell them what your product does. You need to show them what it means for them.
Brand & Marketing
3 posts
Building for the future: How storytelling helps people understand what doesn’t exist yet
When you’re building something new, logic alone won’t get you buy-in. Storytelling helps people see, and believe in, the future you’re creating.